The contribution of digital transformation to the organizational performance of industrial companies in the era of Industry 4.0: Proposal of a conceptual model

La contribution de la transformation digitale à la performance organisationnelle des entreprises industrielles à l'ère de l'industrie 4.0: Proposition d'un modèle conceptuel

Moussa El Mennani and Amal El Mzabi
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Moussa El Mennani: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)
Amal El Mzabi: UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)

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Abstract: Digital transformation is a stark reality that affects all Moroccan companies of all sizes and sectors. Similarly, all activities are impacted by this digital trend, from which companies cannot escape in a future where people and objects are constantly interconnected. Our article takes a positivist epistemological stance by adopting a quantitative, hypothetico-deductive approach. The objective of our article is to predict a model that evaluates the contribution of digital transformation to organizational performance through processes in industrial companies. To do so, we mobilized several theories and models based on a recent literature review. In this regard, the IT Business Value model, based on resource theory and developed by Melville and al., was used as an analytical framework. Ultimately, we constructed a conceptual model composed of seven constructs: digital resources, complementary resources, digital transformation, business processes, process performance and organisational performance. Our selected research model will be empirically tested through a sample of (380) Moroccan industrial companies.

Keywords: Digital transformation; Performance; Organizational performance; Industry 4.0 (search for similar items in EconPapers)
Date: 2023-03-07
New Economics Papers: this item is included in nep-des and nep-knm
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Published in African Scientific Journal, A paraître, ⟨10.5281/zenodo.7705070⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04035770

DOI: 10.5281/zenodo.7705070

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