Intelligence territoriale et positionnement stratégique des regions au Maroc: Le cas de la région de Fès Meknes en perspective

Lhoussaine Alla, Badr Bentalha () and Atif Elyoussfi
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Lhoussaine Alla: ENSAF - École nationale des sciences appliquées de Fès = National School of Applied Sciences of Fez
Badr Bentalha: ENCGF - Ecole Nationale de Commerce et de Gestion De Fès - USMBA - Université Sidi Mohamed Ben Abdellah

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Abstract: In the context of globalization of economies and the intensity of intra and inter regional competition that this generates, territorial development actors are more challenged than ever to inscribe it in a process of collective intelligence and good governance, in order to produce a quality local service and better satisfy the needs and expectations of both consumers and investors. It follows that the definition and implementation of the strategic positioning of the territory becomes a real challenge for territorial leaders in order to improve the attractiveness of their region and to trigger and boost a virtuous process of reliable, equitable and liveable local development. This supposes, among other things, a good knowledge of the territorial potential, before its capitalization in the service of a sustainable competitive advantage for the region, likely to guarantee the satisfaction of the needs of all the other stakeholders, while standing out from the offers of the competing regions, via the territorial economic intelligence (TEI). Through this research, we aim to highlight the place and role of territorial economic intelligence as a lever for the adoption of a smart and sustainable territorial specialization strategy (4S) for a given region, in order to better shape and promote its strategic positioning. To deal with this issue, we adopted a prospective approach for an integrated strategy of competitive and performing territorial positioning, preceded by the territorial diagnosis and the analysis of the strategic territorial vision of the Region. Compared to the ambitions linked to the vision of socio-economic development of the FezMeknes Region, its current strategic positioning testifies to the under-exploitation of its numerous potentialities and distinctive resources. The 2030 perspective puts territorial economic intelligence at the heart of the new territorial positioning strategy, with the redefinition of the roles of the CRIs (Regional Investment Centre), the new investment charter.

Keywords: Territorial intelligence; 4S; territorial marketing positioning; territorial governance; Territorial Marketing; Intelligence territoriale; veille économique; positionnement marketing territorial; gouvernance territoriale; Marketing Territorial (search for similar items in EconPapers)
Date: 2023-05-25
New Economics Papers: this item is included in nep-ara
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Published in Le concept de l’intéligence en sciences juridiques, économiques et sociales, pp.215-237, 2023, 978-9920-9012-4-6

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