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Managers and AI-driven decisions: Exploring Managers’ Sensemaking Processes in Digital Transformation Contexts

Les managers et les décisions fondées sur l'intelligence artificielle: explorer les processus de construction de sens dans les contextes de transformation digitale

Fabrice Duval and Christophe Elie-Dit-Cosaque
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Fabrice Duval: MEMIAD - Management, économie, modélisation, informatique et aide à la décision [UR7_3] - UA - Université des Antilles
Christophe Elie-Dit-Cosaque: MEMIAD - Management, économie, modélisation, informatique et aide à la décision [UR7_3] - UA - Université des Antilles

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Abstract: Making effective decisions is vital for organisations to ensure their competitiveness and sustainability. Many expect decisions based on artificial intelligence (AI) to help revolutionise the business world. We know very little about how managers interpret, make sense of and respond to these digital transformation challenges. To address this issue and improve the understanding of how managers make sense of digital transformation, in particular AI-driven digital transformation, we propose to analyse their representations of AI-driven decisions and the forces at play in the sensemaking processes. To do so, we intend to conduct a qualitative study based on interviews with managers involved in digital transformation in Martinique, a Caribbean Island. The expected implications for research and practice are discussed.

Keywords: Sensemaking; AI-driven decisions; intuition; artificial intelligence; Construction de sens; transformation digitale; intelligence artificielle (search for similar items in EconPapers)
Date: 2023-05-29
New Economics Papers: this item is included in nep-ain and nep-cmp
Note: View the original document on HAL open archive server: https://hal.science/hal-04165363
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Published in AIM 2023, AIM; Burgundy Business School, May 2023, Dijon, France

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