STUDY OF THE IMPACT OF TECHNOLOGICAL INNOVATION ON THE IMPLEMENTATION OF A CSR APPROACH: THE CASE OF MOROCCO

ÉTUDE D'IMPACT DE L'INNOVATION TECHNOLOGIQUE SUR LA MISE EN OEUVRE D'UNE DÉMARCHE RSE: CAS DU MAROC

Abdelkbir Elouidani, Karim Hajar and Jamila Ez-zaouine
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Abdelkbir Elouidani: Université Ibn Zohr = Ibn Zohr University [Agadir]
Karim Hajar: Université Ibn Zohr = Ibn Zohr University [Agadir]
Jamila Ez-zaouine: Université Ibn Zohr = Ibn Zohr University [Agadir]

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Abstract: Technological innovation is often approached in research work as a relevant support for companies to adapt to changes in their environment. In this study, we focused on checking whether the adoption of a technological innovation within companies affects their level of multidimensional involvement in CSR. Analysis of data collected from a questionnaire administered to forty-six companies in Morocco allowed us to identify significant relationships between technological innovation and socially responsible behavior of the companies in our sample.

Keywords: Technological innovation; CSR approach; Moroccan companies; CSR; RSE; Innovation technologique; Démarche RSE; Entreprises du Maroc CSR (search for similar items in EconPapers)
Date: 2022-03
New Economics Papers: this item is included in nep-ara and nep-sbm
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Published in Revue D’Etudes en Management et Finance D’Organisation , 2022, 7 (1), ⟨10.5281/ZENODO.8238475⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04180171

DOI: 10.5281/ZENODO.8238475

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