Innovativeness, innovation adoption and priming: Nudging farmers in a large-scale randomized experiment in France

Douadia Bougherara, Lea Gosset, Raphaële Préget () and Sophie Thoyer ()
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Lea Gosset: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Raphaële Préget: CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier
Sophie Thoyer: CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier

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Abstract: This article is an empirical contribution on measuring farmers' ability to innovate, and on the effectiveness of a nudge-type non-monetary incentive on their (stated) intention to adopt an innovation such as the French "Label bas carbone", a voluntary scheme that certifies carbon credits. We propose an original methodology for measuring farmers' capacity to innovate ("innovativeness"), adapting the scale of Goldsmith and Hofacker (1991) to the specificities of farmers' decisions in a professional setting. Based on an online survey with more than 6,000 responses from French farmers, we validate this scale and evaluate with a randomized experiment included in the questionnaire the net impact of a priming nudge targeting the most innovative farmers. The results indicate that the nudge tested has no significant or detectable impact on the surveyed sample, leading us to discuss the effectiveness of nudges when trying to influence high-stakes decisions.

Keywords: Innovation; Carbon farming; Nudge; Behaviour; Experiment; Innovation -Carbon farming -Nudge -Behaviour -Experiment (search for similar items in EconPapers)
Date: 2023-08-29
New Economics Papers: this item is included in nep-agr, nep-env, nep-exp and nep-nud
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-04227775v1
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Citations: View citations in EconPapers (1)

Published in XVII Congress of the European Association of Agricultural Economists, Aug 2023, Rennes, France. 35 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04227775

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