Emotional labour in the analysis of farm-based hospitality projects

Gilles Grolleau (), Naoufel Mzoughi and Qurat-Ul-Ain Talpur
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Gilles Grolleau: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Qurat-Ul-Ain Talpur: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School

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Abstract: While conventional analyses of farm hospitality upsides and downsides exist, the emotional labour requirements of such service-intensive activity are frequently overlooked. Ignoring this emotional component and its consequences (e.g. identity loss vs. reinforcement, emotional harmony) can explain project fates. By applying emotional labour to farm-based hospitality, we draw new insights. Farmers can benefit from guests' emotional support and become ‘makers' rather than ‘takers' of emotional rules. From a policy perspective, increasing the farmers' emotional literacy can facilitate a better match between their characteristics and agritourism projects.

Keywords: agritourism; diversification; emotional labour; farm-based hospitality; farmers; local markets. (search for similar items in EconPapers)
Date: 2023
New Economics Papers: this item is included in nep-agr and nep-ppm
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Published in Hospitality & Society, inPress, ⟨10.1386/hosp_00066_1⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04240587

DOI: 10.1386/hosp_00066_1

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