Artificial intelligence at the heart of cash managers' activities: a key spring for growth towards sustainable performance

L’intelligence artificielle au cœur des métiers du trésorier: ressort clé de la croissance vers une performance pérenne

Nohayla Badrane () and Zineb Bamousse
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Nohayla Badrane: ENCGS - Ecole Nationale de Commerce et de Gestion de SETTAT
Zineb Bamousse: ENCGS - Ecole Nationale de Commerce et de Gestion de SETTAT

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Abstract: In a turbulent, unpredictable and hyper-competitive environment, the performance and hence the sustainability of companies are drawing the international community's attention. In Morocco, performance is one of the most desirable objectives, and the path of innovation remains the vast area to be followed in order to boost this performance. In fact, while innovation has long been the preserve of Research and Development departments, the time has come to extend it to penetrate the cash management function as a performance catalyst. In this respect, the integration of artificial intelligence at the heart of cash management will be strategic to sustain the performance of Moroccan companies and maintain their survival. Thus, the objective of this research is to better understand the link between innovative cash management and the corporate financial performance through a rigorous analysis of the literature. In this regard, the findings reveal that artificial intelligence at the service of cash management remains a key springboard for growth. It is proving to be a valuable decision making tool aimed at supporting the development and boosting the performance of Moroccan companies in the national and international economic landscape

Keywords: Gestion de la trésorerie; Intelligence Artificielle; Performance financière; Innovation; Entreprises marocaines (search for similar items in EconPapers)
Date: 2023-08-01
New Economics Papers: this item is included in nep-ain, nep-ara and nep-knm
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Published in International Journal of Advanced Research in Innovation, Management & Social Sciences, 2023, 6 (2), ⟨10.57109/33⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04280353

DOI: 10.57109/33

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