Theorizing consumption and markets in the context of religion

Aliakbar Jafari, Mona Moufahim, Diego Rinallo and Samuelson Appau
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Aliakbar Jafari: University of Strathclyde [Glasgow]
Mona Moufahim: University of Stirling
Diego Rinallo: EM - EMLyon Business School
Samuelson Appau: melbourne business school - melbourne business school

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Abstract: "This commentary section presents a dialogical discussion on Appau's (2021) ‘Toward a divine economic system', an article in which he explores religious exchanges in the context of a Pentecostal Church in Ghana and proposes ‘the divine economy' as an alternative economic system to interrogate and extend scholarship on the relationship between the market and religion. In a thought-provoking conversation, four commentators (including Appau) engage in a critical discussion aimed at generating new ideas on theorizing the complex relationship between the market, consumption, and religion."

Keywords: Consumption; Market; religion; religionization of the market; marketization of religion; the sacred and the profane; spirituality (search for similar items in EconPapers)
Date: 2023-09-01
New Economics Papers: this item is included in nep-hme
Note: View the original document on HAL open archive server: https://hal.science/hal-04325662v1
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Published in Marketing Theory, 2023, 23 (3), 533-553 p. ⟨10.1177/14705931231153192⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04325662

DOI: 10.1177/14705931231153192

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