Study of the enunciative apparatus of post-Covid Moroccan advertising

Etude de l'appareil énonciatif de la publicité marocaine post-Covid

Abderrahmane Talibi () and Abdelmajid Aboutarik ()
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Abderrahmane Talibi: Université Ibn Zohr = Ibn Zohr University [Agadir]
Abdelmajid Aboutarik: Université Ibn Zohr = Ibn Zohr University [Agadir]

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Abstract: The semiolinguistic approach, as intended by its precursor P. Charaudeau, brings together four orders of discourse organization. These are the enunciative order, the argumentative order, the narrative order and the rhetorical order. These different orders intersect to make up the various dimensions of the notion of the speech act defined by Charaudeau as a result of a discursive staging by acting subjects (JEc and TUi), with a semantic-formal language material that organizes itself into speech contracts and strategies. As for our study, which does not require a detailed analysis neither the occasion nor the nature of the work allow us to go into great detail about the discursive organization of our speech act, so it is approached from the enunciative side.

Keywords: Publicité - Persuasion - Confiance en soi - Implication - Médiateur/modérateur - Echelles - Equations structurelles; Sémiolinguistique; Rhétorique; Enonciation de la subjectivité dans le discours; Maroc; Discour médiatique (search for similar items in EconPapers)
Date: 2023-12-05
New Economics Papers: this item is included in nep-ara
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Published in Dirassat, 2023, 29

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