Digital transformation of audit firms by social networks: Case of KPMG

Transformation digitale des cabinets d'audit par les réseaux sociaux: Cas de KPMG

Yassine Hilmi () and Fatima Fatine ()
Additional contact information
Yassine Hilmi: UCD - Université Chouaib Doukkali
Fatima Fatine: UCD - Université Chouaib Doukkali

Post-Print from HAL

Abstract: In Morocco, new advertising investments and a reorganization of this market have taken place in recent years. To keep pace with this new trend, technological innovations are closely following the evolution of media consumption to offer Moroccan companies more and more solutions that will enable them to be close to their targets; social networks, geolocation ... The objective of this article is to establish an inventory of the policy of media coverage used by Moroccan companies at the moment. We chose a case study of the audit firm KPMG Morocco, focusing on various aspects of recruitment, firm news, events ... during 2015 and 2016.

Date: 2022-02-15
New Economics Papers: this item is included in nep-acc and nep-ara
Note: View the original document on HAL open archive server: https://hal.science/hal-04422283
References: Add references at CitEc
Citations:

Published in SSRG International Journal of Economics and Management Studies (SSRG-IJEMS, 2022, 1 (1)

Downloads: (external link)
https://hal.science/hal-04422283/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04422283

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().