CORPORATE SOCIAL RESPONSIBILITY IN MOROCCO: TRENDS, IMPACT AND PRACTICAL EVALUATION OF COMMITMENT BUSINESS

RESPONSABILIDAD SOCIAL EMPRESARIAL EN MARRUECOS: TENDENCIAS, IMPACTO Y EVALUACION PRACTICA DEL COMPROMISO EMPRESARIAL

Noaman Zeriouh () and Lalla Saadia Hamidi
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Noaman Zeriouh: UM5 - Université Mohammed V de Rabat [Agdal]
Lalla Saadia Hamidi: UM5 - Université Mohammed V de Rabat [Agdal]

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Abstract: Companies and organizations are invited to identify and assess the social impact of their socially responsible activities in order to align their strategies with the universal sustainable development goals of international organizations and governments. To this end, the main purpose of our paper is to provide the necessary evidence for companies to understand and assess social and environmental impact issues. We also analyze the literature on tools and main methodological families for measuring and assessing social impact and their evolution in recent years. We describe their respective advantages and limitations. We also support reflection on the choice of appropriate assessment methods, suggesting that social impact assessment should be a contextualized process driven by the goals, objectives and precise questions set by the company and its stakeholders. Finally, in order to understand the current dynamics of CSR in Morocco and its impact, we discuss the main trends in CSR practices among Moroccan companies, their impact on society and individuals, and how these impacts can be measured. We are following changes in Morocco's overall ecosystem that are encouraging companies to move in this direction. We present methods and results from a practical example to facilitate this dynamic.

Keywords: CSR; SOCIAL IMPACT; STAKEHOLDERS; IMPACT ASSESSMENT; RSE; IMPACTO SOCIAL; GRUPOS DE INTERES; EVALUACION DEL IMPACTO (search for similar items in EconPapers)
Date: 2024
New Economics Papers: this item is included in nep-ara and nep-env
Note: View the original document on HAL open archive server: https://hal.science/hal-04536881
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Published in REVISTA DE ESTUDIOS FRONTERIZOS DEL ESTRECHO DE GIBRALTAR, inPress, 11/2023

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04536881

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