Are firms with different CSR profiles equally innovative? Empirical analysis with survey data

Rachel Bocquet, Christian Le Bas (), Caroline Mothe () and Nicolas Poussing
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Christian Le Bas: GATE - Groupe d'analyse et de théorie économique - UL2 - Université Lumière - Lyon 2 - ENS LSH - Ecole Normale Supérieure Lettres et Sciences Humaines - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper explores the relationship between corporate social responsibility (CSR) and innovation from a firm strategic perspective. Matching Community Innovation Survey data with specific data collected about the CSR behaviour of Luxembourg firms, the authors identify two types of firms (strategic versus responsive) that differ in the intensity of their CSR adoption. A bivariate probit model, estimated to explain the different types of technological innovations (product and/or process), shows that firms with strategic CSR profiles are more likely to innovate in both products and processes. In contrast, adopting responsive CSR practices significantly alters firms' innovation, such that CSR may create barriers to innovation. These results have implications for theory and offer managerial recommendations for firms designing their innovation strategies.

Keywords: Corporate social responsibility; innovation; product; process; strategic profiles (search for similar items in EconPapers)
Date: 2013
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00737698v1
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Published in European Management Journal, 2013, 31 (6), pp.642-654. ⟨10.1016/j.emj.2012.07.001⟩

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Journal Article: Are firms with different CSR profiles equally innovative? Empirical analysis with survey data (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00737698

DOI: 10.1016/j.emj.2012.07.001

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