Construction d'un Service Web d'Aide à la Décision Geo-Marketing à partir d'Outils OpenSource

Sylvain Willart () and M. Calciu ()
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Sylvain Willart: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
M. Calciu: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Abstract: This piece of research explains the elaboration of a web service aimed at fostering managers into using advanced géomarketing methodologies. The service is build using open-source software. Three studies demonstrate how well it performs on the technical and methodologiacal side, as well as on its ease of use.

Keywords: Models; Web Services; Geomarketing; Modélisation; Service Web (search for similar items in EconPapers)
Date: 2012-11-28
New Economics Papers: this item is included in nep-tur
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00784016
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Published in Colloque Etienne Thil 2012, Nov 2012, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00784016

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