An exploratory study of Tourist-patient satisfaction and behavioral intentions in medical tourism: Post-hoc segmentation

Nahla Ben Yekhlef Boukadida () and Salah Boumaiza
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Nahla Ben Yekhlef Boukadida: ERMA - Entreprises et Recherche en Marketing - faculté des sciences économiques et de gestion de tunis
Salah Boumaiza: ERMA - Entreprises et Recherche en Marketing - faculté des sciences économiques et de gestion de tunis

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Abstract: This study is an exploration of international tourist-patients' satisfaction and their behavioral intentions toward a medical destination. The main objective here was to determine whether the perception of price fairness and the positive perception of doctor quality play a positive role in the post-purchase behavior. The proposed model was tested with a PLSPM that is adapted to non-normal data and the small sample size. The results of global model (whole sample) showed that there is heterogeneity in responses obtained. Therefore, a REBUS-PLS analysis was conducted to detect latent segments. The result sets of this research bring a new light on the post-consumption behavior of the tourist-patient. They are discussed at the end of this paper with their theoretical and managerial implications.

Keywords: Medical tourism; post-consumption behaviors; doctor quality; price value; segmentation (search for similar items in EconPapers)
Date: 2015-05-08
New Economics Papers: this item is included in nep-hea, nep-mkt and nep-tur
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01253385
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Published in 6 ème colloque de l'URAM: printemps du marketing, Unité de recherche et application en marketing tunisie, May 2015, Hammamet Tunisia

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