Solution-oriented versus Novelty-oriented Leadership Instructions: Cognitive Effect on Creative Ideation

Hicham Ezzat (), Marine Agogué (), Pascal Le Masson () and Benoit Weil ()
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Hicham Ezzat: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Marine Agogué: HEC Montréal - HEC Montréal
Pascal Le Masson: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Benoit Weil: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: The generation of novel ideas is critical to any innovative endeavor. However, one of the key obstacles to creativity is known as the fixation effect, which is the cognitive effect that constrains the generation of novel ideas due to the spontaneous activation of existing knowledge and solutions in individuals' mind. Expert leaders have been considered to play an important role in overcoming these biases using diverse tools. One of these principal instruments is task instruction. Our hypothesis is that leaders' instructions can have significant effects on followers' ideation capacity. We investigated the effect of an instruction given by a leader to his team to generate as many original ideas to a particular creative task, either using solution or novelty-oriented approaches. Results confirmed that solution-oriented instructions activated knowledge bases in fixation, while solution-oriented instructions inhibited these knowledge bases. These results give us new sights into novel models of "less-expert" creative leadership.

Keywords: Leadership; Creativity; Innovation; Functional Fixedness; Instructions (search for similar items in EconPapers)
Date: 2016-06-27
New Economics Papers: this item is included in nep-ino, nep-knm, nep-neu and nep-sog
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01301511v1
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Published in DCC'16 (Design Computing & Cognition 2016), Jun 2016, Chicago, United States

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