A Theoretical Approach to New Product Development Strategies

Yakup Durmaz () and Merve Can Şirin ()
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Yakup Durmaz: HKU - Hasan Kalyoncu University
Merve Can Şirin: HKU - Hasan Kalyoncu University

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Abstract: Companies have to develop their products on a constant basis to keep up with the technologic developments, respond to clients' demands, and keep the advantage over the rivals. A decrease in the product lifespan forces the manufacturers to change constantly. However the design, production and marketing of the developed product are all tedious processes. That's why companies have to make careful decisions and make competitive choices to keep the advantage over rivals .Otherwise a process where there's no turning back will emerge to set a failure in profit loss, against all the forecasts of benefit .

Keywords: product development; new product; new product development process (search for similar items in EconPapers)
Date: 2017
New Economics Papers: this item is included in nep-com and nep-mkt
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Published in International Journal of Academic Research in Management and Business, 2017, 2 (1), pp.1-5

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