Cultural hybridization in the Russian car industry

Hybridation culturelle dans l'industrie automobile russe

Vincent Montenero and Philippe Very
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Vincent Montenero: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, CEFRES - Centre Français de Recherche en Sciences Sociales - MEAE - Ministère de l'Europe et des Affaires étrangères - CNRS - Centre National de la Recherche Scientifique
Philippe Very: Hellebore Capital Management

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Abstract: How should foreigners manage a partnership or an acquisition in Russia? We know a lot about Russian culture per se, but research on foreign companies having to deal with Russia remains scarce. To answer our question, we used the concept of nationally-bound administrative heritage to identify how foreign practices are efficiently implemented in Russia in the context of partnerships and acquisitions. We interviewed 16 Russian managers working in the car industry about their perception of foreign practices and how things ought to be done. Our investigations show the maintenance of a strong national culture that generates a need to cope with uncertainty for foreign firms. For local people, Russia is a particular country, not comparable to others. When transferring practices, foreign managers need to organize hybridization processes in order to successfully import these practices. Hybridization means transferring but adapting in order to impregnate them with the Russian specificity. Such hybridization requires foreign managers to work and network locally for the implantation of practices.

Keywords: Administrative heritage; Russia; Hybridization; Car industry; Industrial localization; Industrie automobile; Russie; Hybridation culturelle; Localisation industrielle; Entreprise étrangère (search for similar items in EconPapers)
Date: 2020
New Economics Papers: this item is included in nep-cis
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Published in Iulian Warter; Liviu Warter. Understanding National Culture and Ethics in Organizations: A Study of Eastern and Central Europe, Emerald Publishing Limited, 2020, 9781838670238

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