Design et marketing des produits alimentaires: quelles sont les perspectives d'innovation ?

Céline Gallen () and Gaëlle Pantin-Sohier ()
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Céline Gallen: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Gaëlle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Abstract: Design applied to food products is now considered as a specific field. As a strategic issue for food industries, it raises the question of its value within organizations and its acceptability to consumers. Indeed, design upsets their expectations. This article suggests managerial ways so as to insert design in the manufacturing process and to meet consumer expectations.

Keywords: food products; manufacturing process; aliments; design; innovation; processus de production; perception (search for similar items in EconPapers)
Date: 2012-05-04
New Economics Papers: this item is included in nep-ino
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