Do consumers learn from tasting scores set by experts?

Nicolas Vaillant () and François-Charles Wolff

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Abstract: Using data from whisky tastings and fixed effect regressions, we find that net of any composition effect, experts report different tasting scores on average. This indicates that consumers have little to learn from absolute scores.

Keywords: expert opinion; tasting score (search for similar items in EconPapers)
Date: 2012-05-09
New Economics Papers: this item is included in nep-cbe and nep-mkt
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Journal Article: Do consumers learn from tasting scores set by experts? (2012)
Working Paper: Do consumers learn from tasting scores set by experts ? (2012)
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