Organizational Challenges of Multinational Corporations at the Base of the Pyramid: An Action-research Inquiry

François Perrot
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François Perrot: X - École polytechnique - IP Paris - Institut Polytechnique de Paris

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Abstract: To what extent and how does a multinational corporation adapt its strategy and organizational capabilities in order to address markets at the Base of the Pyramid? This paper builds on the results of a three-year action-research program conducted with Lafarge, a global building materials company and introduces a strategic framework which opposes two types of approaches of such markets: a licence-to-operate approach, and a business opportunityseeking approach. The article analyzes how the company moved from the first to the second approach and discusses the implications in terms of organizational capabilities of with each approach.

Keywords: Base of the Pyramid; Multinational Corporation; Action-research (search for similar items in EconPapers)
Date: 2013-01-08
New Economics Papers: this item is included in nep-cse
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