Organiser l'imitation d'un business model innovant: quatre propositions pour les entreprises

Bilal Bourkha (), Adam Dewitte () and Jérémy Ranjatoelina
Additional contact information
Bilal Bourkha: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille
Adam Dewitte: IAE Lille - IAE Lille University School of Management - Lille - Université de Lille, LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

Working Papers from HAL

Abstract: The present research focuses on the imitation of business model (BM) in order to understand how firms organize themselves for imitating an innovative business model. Four organizing ways of BM imitation are identified. Results contribute to seat the BM as a central object for studying firms' imitation strategies. Besides, the stemming operationalizations resolve the issues of business models coexistence and separation that imitating firms have to answer. Finally, we suggest a reflection upon the determiners that shape imitators' choices. From a more practical side, this research offers leads to decision-makers for empirically organizing imitation strategies. Doing so, we clarify operational situations for which the imitated BM should be separated from the rest of the firm. Finally, we hope that the present article contributes to straighten out the negative perception that some practitioners and scholars still might have regarding the concept of imitation.

Keywords: business model; business model innovation; business model imitation; imitation strategy; strategy implementation; business model innovant; imitation concurrentielle; organisation de l’imitation; mise en œuvre de la stratégie (search for similar items in EconPapers)
Date: 2015-06-29
New Economics Papers: this item is included in nep-ino
Note: View the original document on HAL open archive server: https://hal.science/hal-01202625
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://hal.science/hal-01202625/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-01202625

Access Statistics for this paper

More papers in Working Papers from HAL
Bibliographic data for series maintained by CCSD ().