Influence of electronic word-of-mouth on customers’ purchasing decisions of tourism services in Bangladesh

Nasif Chowdhury
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Nasif Chowdhury: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: For quite a long time, informal exchange has been an extremely successful instrument in showcasing tourism administrations. As of late, the data innovation advancement has given a considerably all the more capable edge for this instrument. This article reflects upon this new advancement of electronic informal exchange and surveys its impact on clients' obtaining choices of tourism administrations in Bangladesh. The discoveries have affirmed that electronic word of mouth definite affects clients' purchasing choices and that tourism operation supervisors know about the critical of such a method. Accordingly, the administration has truly considered adapting to electronic verbal exchange in a compelling and express way.

Keywords: electronic word-of-mouth; information technology; customers’ purchasing decision; customers’ retention. tourism service (search for similar items in EconPapers)
Date: 2016-06-19
New Economics Papers: this item is included in nep-pay and nep-tur
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