Profession « caviste »: les spécificités d’un canal spécialisé et alternatif à la grande distribution

Clémentine Rauzier and Foued Cheriet (foued.cheriet@supagro.fr)
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Clémentine Rauzier: UM1 - Université Montpellier 1, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Foued Cheriet: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: Our work aims to report wine cellars circuit specificities, in the highly concentrated wine distribution context in France. To do this, we conducted three separate investigations to identify the various issues and different perceptions of stakeholders related to this activity (customers, wine cellars themselves, companies). Several results have been obtained both in terms of activity and associated quality perception by buyers, or related to differences between the wine cellars circuit and retail. For the wine cellar, its specialist status and its policy centered on the product, offer legitimacy to advise and prescribe wines to its customers that other circuits have not. These two attributes are provided by the proximity of wine cellars to their customers. Finally, the interest for wine enterprises to be referenced in this type of circuit is the assurance of gaining prestige and notoriety since the circuit is considered to offer the promise of a quality product beyond its role of prescriber.

Keywords: caviste; wine cellar; wine purchasing; prescribing; wine; buying; circuit de distribution; achat; vin (search for similar items in EconPapers)
Date: 2013
New Economics Papers: this item is included in nep-agr
Note: View the original document on HAL open archive server: https://hal.science/hal-01487106v1
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