Insured participation in health prevention programmes: what are the explanatory factors ?

L'adhésion des assurés aux programmes de prévention santé: Quels facteurs explicatifs ?

Jean-Yves Lesueur ()
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Jean-Yves Lesueur: GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne - ENS de Lyon - École normale supérieure de Lyon - Université de Lyon - UL2 - Université Lumière - Lyon 2 - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - UJM - Université Jean Monnet - Saint-Étienne - CNRS - Centre National de la Recherche Scientifique, Université de Lyon

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Abstract: Some recent institutional reforms in different countries introduced incentives to develop individual preventive care attitudes and a new health insurance market design where private insurers invests in preventive action for their customers. In that way, the National Inter professional Agreement that was established since 2016 between insurance companies and private firms in France, generated new forms of private health insurance contract's that includes a free offer of preventive care services for their policyholders. The success of this kind of health preventive action depends on the decision of the policyholders to participate. The purpose of the paper is precisely to evaluate the determinants of the individual's participation to this kind of health preventive program. Using individual data's from an original survey realized by an insurance company to its customers, our econometrics results demonstrated that all other things equals, the decision of participation is largely influenced by health behavior and behavioral bias like procrastination, impulsivity and social norms.

Keywords: Health preventive demand; health insurance; behavioral bias; Demande de prévention; assurance santé; biais comportementaux (search for similar items in EconPapers)
Date: 2019-01-18
New Economics Papers: this item is included in nep-ias
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