Preference Formation and Economic Theory

Marek Jenöffy-Lochau ()
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Marek Jenöffy-Lochau: Büro am Carlsplatz

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Abstract: The concept of 'preferences' is a cornerstone of economic theory. However, the question whether or how preferences accrue has not been discussed in economic literature so much. Kirchgässner suggested that this happens during a 'phase of socialisation' of an individual. Discussing the topic 'preferences,' leads to several contradictions and unanswered questions. I show a path how to address the topic and present a first step towards an economic 'theory of persuasive rhetoric' that Galperti recently requested.

Keywords: Preferences; Preference Formation; Information; Communication; Persuasion; Economic Methodology (search for similar items in EconPapers)
Date: 2023-08-03
New Economics Papers: this item is included in nep-dcm, nep-his, nep-hme and nep-hpe
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