Determinants of Demand for Wine – price sensitivity and perceived quality in a monopoly setting

Tobias Dahlström () and Erik Åsberg

No 182, Working Paper Series in Economics and Institutions of Innovation from Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies

Abstract: The purpose of this paper is to characterise the demand for wine. In contrast to the majority of current research efforts this paper treats wine as a heterogeneous good with a range of inherent characteristics. Each wine included in the study is described by twelve variables including, among others, price, quality, sensory attributes and country of origin. Using unique data that cover 90 percent of all wines sold in Sweden we conclude that consumers do recognise quality in wine, that price elasticity is non-constant and decreasing with price and that consumers put a great deal of weight on the country of origin of the wine.

Keywords: consumer preferences; wine; quality; price elasticity; heterogeneous goods (search for similar items in EconPapers)
JEL-codes: D12 D42 (search for similar items in EconPapers)
Pages: 40 pages
Date: 2009-06-04
New Economics Papers: this item is included in nep-agr, nep-cul and nep-mkt
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:hhs:cesisp:0182

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