Paying the Price of Sweetening Your Donation - Evidence from a Natural Field Experiment

Francisco Alpizar Rodriguez and Peter Martinsson

No 460, Working Papers in Economics from University of Gothenburg, Department of Economics

Abstract: Using a natural field experiment in a recreational site, a public good almost fully dependent on voluntary donations, we explored the crowding-out effect of gift rewards. First, we investigated whether receiving a map in appreciation of a donation crowded out prosocial behavior and found no significant effect of giving the map. Second, we explored the effect of adding the map to a treatment designed to increase donations. Interestingly, when the gift was combined with our attempt to trigger reputational and self image motives, the probability of donating decreased significantly, compared to the social reference treatment alone.

Keywords: Crowding-out; donation; natural field experiment; reciprocity (search for similar items in EconPapers)
JEL-codes: C93 D10 D60 Q50 (search for similar items in EconPapers)
Pages: 13 pages
Date: 2010-08-05
New Economics Papers: this item is included in nep-cbe, nep-exp and nep-soc
Note: Published in Economics Letters, 2012, Vol 114, pp. 182-185.
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Published as Alpízar, Francisco and Peter Martinsson, 'Paying the Price of Sweetening Your Donation - Evidence from a Natural Field Experiment' in Economics Letters, 2012, pages 182-185.

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Related works:
Journal Article: Paying the price of sweetening your donation: Evidence from a natural field experiment (2012)
Working Paper: Paying the Price of Sweetening Your Donation: Evidence from a Natural Field Experiment (2010)
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