Cognitive stimulation of individual creativity in a group context: mediated and face-to-face idea sharing

Sergey Yagolkovskiy ()
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Sergey Yagolkovskiy: National Research University Higher School of Economics. Department of general and experimental psychology

HSE Working papers from National Research University Higher School of Economics

Abstract: We examine how idea exposure produces cognitive stimulation. Study participants were given stimulus ideas with a low or high level of originality, or with absurd content. Stimuli were exposed in conditions of face-to-face communication and with computer and paper mediation, respectively. Three parameters of creativity were analyzed: Fluency, flexibility, and originality. Results revealed a positive effect on fluency scores for face-to-face communication. This effect is the most evident for the exposure of absurd stimulus ideas. We also found a positive effect on originality scores for highly original stimulus ideas

Keywords: creativity; brainstorming; idea sharing; cognitive stimulation; group creativity; electronic brainstorming (search for similar items in EconPapers)
JEL-codes: Z (search for similar items in EconPapers)
Pages: 19 pages
Date: 2013
New Economics Papers: this item is included in nep-cbe
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Published in WP BRP Series: Science, Psychology / PSY, June 2013, pages 1-19

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Persistent link: https://EconPapers.repec.org/RePEc:hig:wpaper:11psy2013

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