Brands or Uncertainty? An Empirical Test of the Uncertainty of Outcome Hypothesis in Russian Football

Petr Parshakov and Kseniya Aydina ()
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Kseniya Aydina: National Research University Higher School of Economics

HSE Working papers from National Research University Higher School of Economics

Abstract: This study estimates an attendance demand model in a reduced form, with uncertainty as one of the determinants of demand, to test the Uncertainty of Outcome Hypothesis (UOH), using data from the Russian Football Premier League (RFPL). These data fit our requirements for two reasons. First, there are few sellout matches, so demand for tickets in the RFPL is not restricted by stadium capacity. Secondly, there have hitherto been no articles devoted to the study of outcome uncertainty in the RFPL. The results indicate that the UOH does not explain the behavioural pattern of attendees in the RFPL. The dependence between the attendance and uncertainty is found to be U-shaped or even declining. We explain the U-shaped dependence by the visiting team effect; an attendee’s utility in the RFPL depends more on seeing a top team coming to the city than on the uncertainty of the outcome of the match

Keywords: Football; Attendance; the UOH; Uncertainty; Russian Football Premier League (search for similar items in EconPapers)
JEL-codes: D81 Z2 (search for similar items in EconPapers)
Pages: 24 pages
Date: 2017
New Economics Papers: this item is included in nep-cis and nep-spo
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Citations: View citations in EconPapers (1)

Published in WP BRP Series: Economics / EC, June 2017, pages 1-24

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Persistent link: https://EconPapers.repec.org/RePEc:hig:wpaper:163/ec/2017

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