Consumer Behavior In Online Games

Mariia Okuneva () and Dmitriy Potapov ()
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Mariia Okuneva: National Research University Higher School of Economics
Dmitriy Potapov: National Research University Higher School of Economics

HSE Working papers from National Research University Higher School of Economics

Abstract: The present paper focuses on the concepts of motivations and fun in online games. The ultimate goal of our research is to understand consumer behaviour toward an online games extending Yee’s model of motivations (Yee, 2006). We investigate relationships between fun, motivations, continued intention to play and such characteristics of players as age and rank. Moreover, we examine if the relationships are different depending on user characteristics (experience, donation). Our calculations are based on statistical procedures (structural equation modeling) for players of one particular game “Tanki Online”.

Keywords: MMOG; motivation; fun; flow state; SEM. (search for similar items in EconPapers)
JEL-codes: A12 (search for similar items in EconPapers)
Pages: 25 pages
Date: 2014
New Economics Papers: this item is included in nep-mkt
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Published in WP BRP Series: Management / MAN, October 2014, pages 1-25

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Persistent link: https://EconPapers.repec.org/RePEc:hig:wpaper:25man2014

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