How Travelers Use Online and Social Media Channels to Make Hotel Choice Decisions. A Comparative Study of Russian Federation and American Tourists’ Online Consumer Behavior

Sergey Kazakov () and Marina Predvoditeleva ()
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Marina Predvoditeleva: National Research University Higher School of Economics

HSE Working papers from National Research University Higher School of Economics

Abstract: Over the last decades, the global hospitality and tourism (or H&T) industry has undergone dramatic changes. Among the factors stimulating the growth of the H&T industry, the spread of information and communication technologies (ICTs) and social media should be emphasized. The same trends characterize the Russian H&T industry as well. However, despite the significant role of social media in the Russian H&T industry, there is still a lack of understanding of Russian H&T customers’ behavior. The current study aims to fill this gap and demonstrates how Russian travelers use social media to make hotel choice decisions and share their experiences on social media after their travel is completed. In order to deliver a more thorough revealing of Russian travel consumers’ peculiarities and to discover if there is Russian uniqueness, the online behavior of American and Russian travelers is compared in this paper.

Keywords: hospitality industry; social media; ICT; customers’ behavior; Russia. (search for similar items in EconPapers)
JEL-codes: M16 Z33 (search for similar items in EconPapers)
Pages: 27 pages
Date: 2015
New Economics Papers: this item is included in nep-cis, nep-mkt, nep-tra and nep-tur
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in WP BRP Series: Management / MAN, December 2015, pages 1-27

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Persistent link: https://EconPapers.repec.org/RePEc:hig:wpaper:44man2015

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