Paradigm Innovation through the Strategic Collaboration between TORAY & UNIQLO: Evolution of A New Fast Fashion Business Model

Eugene K. Choi

No 11-01, IIR Working Paper from Institute of Innovation Research, Hitotsubashi University

Abstract: The key purpose of this study is to examine the remarkable context within the evolution of the paradigm innovation in fashion product development, in the case of Japanese fashion apparel, UNIQLO, created by Fast Retailing Corp in 1998. The key theme hereby concerns innovation, and this perspective surely necessitates Fast Retailing's strategic collaboration with a Japanese new material and artificial textile powerhouse, TORAY: as TORAY's technological provision was an essential source for the dynamic product and process innovation behind the extraordinary growth of UNIQLO. Furthermore, the technological superiority also entailed its innovative positioning in market competition. It is crucial to examine how and why the two brought about their core competences together through new combinations of concepts. This should impart a few promising research perspectives regarding their innovative model of unchallenged value creation, strong market competitiveness, and sustainable corporate growth.

Keywords: Paradigm Innovation; Product Development; Business Model; Japanese Apparel Industry; Fashion Apparel; Fast Fashion; Fast Retailing; UNIQLO; TORAY; Alliance; Virtual Vertical Integration (search for similar items in EconPapers)
Pages: 23 pages
Date: 2011-01
New Economics Papers: this item is included in nep-cse, nep-mic and nep-mkt
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