Understanding the Globally-Mobile, Young Consumers from the Emerging Markets

Wei-Fen Chen ()
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Wei-Fen Chen: Post-doctoral Fellow, Institute for Emerging Market Studies, Hong Kong University of Science and Technology

No 2017-19, HKUST IEMS Thought Leadership Brief Series from HKUST Institute for Emerging Market Studies

Abstract: Dr Wei-fen Chen, Post-doc Fellow at the Institute, offers insights on business strategy targeting young consumers in emerging markets in light of their social mobility experiences. This Brief discusses the identities and consumption habits of young consumers from China through their continuous interests in pursuing higher degrees overseas, which implies upward as well as outbound mobility.

Keywords: consumer; emerging market; social mobility; china (search for similar items in EconPapers)
Pages: 4 pages
Date: 2017-10, Revised 2017-10
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Persistent link: https://EconPapers.repec.org/RePEc:hku:briefs:201719

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