MAPPING THE PSYCHOLOGICAL LANDSCAPE OF SOCIAL PREFERENCES AND ATTITUDES TOWARDS VOLUNTARY INSURANCE PRODUCTS IN THE WESTERN BALKAN REGION

Ardita Todri (), Imelda Sejdini (), Petraq Papajorgji () and Christos Ladias ()
Additional contact information
Ardita Todri: Associate Professor, University of Elbasan
Imelda Sejdini: Associate Professor, University of Elbasan
Petraq Papajorgji: Professor, Proinfinit Consulting Tirana

Regional Science Inquiry, 2024, vol. XVI, issue 2, 131-142

Abstract: This study investigates the factors affecting demand for voluntary life and non-life insurance in the Western Balkan region, focusing on age and gender preferences. Using the Mind Genomics technology in an online experiment, 2,448 participants from Albania, Bosnia-Herzegovina, Montenegro, North Macedonia, Serbia, and Kosovo provided insights. The research identified four meaningful categories of interest. The most preferred insurance products across all demographics were those for livestock, crops, agricultural tools, machinery, and motor vehicle liability. Additionally, pension plans were noted as promising for retirement income planning. The study suggests that financial institutions should tailor their awareness strategies to these preferences.

Keywords: age; gender; mind genomics; preferential voluntary insurance products; Western Balkan region (search for similar items in EconPapers)
JEL-codes: C3 G22 G52 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rsijournal.eu/ARTICLES/December_2024/10.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hrs:journl:v:xvi:y:2024:i:2:p:131-142

Access Statistics for this article

Regional Science Inquiry is currently edited by Dr Christos Ap. Ladias

More articles in Regional Science Inquiry from Hellenic Association of Regional Scientists
Bibliographic data for series maintained by Dimitrios K. Kouzas ().