The Advertiser is Mentioned Twice. Media Bias in Belgian Newspapers

Dries De Smet and Stijn Vanormelingen
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Dries De Smet: Center of Economic Studies and Licos Centre for Institutions and Economic Performance KULeuven

No 2012/05, Working Papers from Hogeschool-Universiteit Brussel, Faculteit Economie en Management

Abstract: Do newspapers write more about their advertisers? We try to answer this question on two levels. In our theoretical model, we show that the answer is yes, if readers do not mind bias too much and if bias is relatively effective for advertisers. In an empirical study, we find that advertisers in Belgian Dutch-language newspapers receive a significantly higher coverage.

Keywords: advertising; advertising bias; commercial bias; media bias; newspapers (search for similar items in EconPapers)
Pages: 30 page
Date: 2012-01
New Economics Papers: this item is included in nep-cul and nep-mkt
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:hub:wpecon:201205

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