Nudge to nobesity II: Menu positions influence food orders

Eran Dayan and Maya Bar-Hillel

Discussion Paper Series from The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem

Abstract: "Very small but cumulated decreases in food intake may be sufficient to have significant effects, even erasing obesity over a period of years" (Rozin et al., 2011). In two studies, one a lab study and the other a real-world study, we examine the effect of manipulating the position of different foods on a restaurant menu. Items placed at the beginning or the end of the list of their category options were up to twice as popular as when they were placed in the center of the list. Given this effect, placing healthier menu items at the top or bottom of item lists and less healthy ones in their center (e.g., sugared drinks vs. calorie-free drinks) should result in some increase in favor of healthier food choices.

Pages: 10 pages
Date: 2011-07
New Economics Papers: this item is included in nep-agr, nep-cbe and nep-hea
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Citations: View citations in EconPapers (35)

Published in Judgment and Decision Making, 6(4), June 2011, pp. 333-342

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