Information Sources and Stages of Strategic Analysis

Serhii Hryniavskyi and Valerii Zhuk
Additional contact information
Serhii Hryniavskyi: "Institute of Agrarian Economics" National Scientific Centre, Kyiv, Ukraine
Valerii Zhuk: "Institute of Agrarian Economics" National Scientific Centre, Kyiv, Ukraine

Oblik i finansi, 2024, issue 1, 102-109

Abstract: To effectively carry out its economic activity, the enterprise needs to quickly respond to internal and external environmental changes, carrying out a strategic analysis. The effectiveness of such an analysis largely depends on the accountant's qualifications as the subject of its implementation. The article's purpose is to critically evaluate information sources, stages, and methods of strategic analysis, strengthening its theoretical and methodical support with the growing functional capabilities of the accountant. It was determined that the object of strategic analysis of the management process is the enterprise as an open management system and the forms and types of its activities. Strategic analysis helps create a system of main indicators of the enterprise's long-term development. The main tasks, information sources and strategic analysis stages were revealed. The strategic analysis methods, which are within the competence of a professional accountant, were critically evaluated. The article discusses the relationship between the functions of accounting and strategic analysis, given that both processes are performed by an accountant using many methods and professional judgment. It was established that qualitative strategic analysis is the key to effective enterprise strategic management. It is confirmed by the fact that the management strategy needs information about the strategic position of the enterprise, which is provided by accounting. An organizational and methodical mechanism for conducting strategic analysis by accountants of enterprises with an optimal set of methods and information sources was proposed. Combining accounting tools with traditional methods of strategic analysis (SWOT and GAP analysis) ensures obtaining conclusions for forming/adjusting the enterprise's development strategy in conditions of dynamic changes in the external and internal environment.

Keywords: strategic analysis; management decisions; information sources of analysis; tasks; stages of strategic analysis; methods of strategic analysis; accounting functions; accounting; accounting profession (search for similar items in EconPapers)
JEL-codes: M40 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.afj.org.ua/pdf/1049-informaciyni-dzhere ... gichnogo-analizu.pdf (application/pdf)
http://www.afj.org.ua/en/article/1049/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:iaf:journl:y:2024:i:1:p:102-109

DOI: 10.33146/2307-9878-2024-1(103)-102-109

Access Statistics for this article

Oblik i finansi is currently edited by Valeriy Zhuk

More articles in Oblik i finansi from Institute of Accounting and Finance Contact information at EDIRC.
Bibliographic data for series maintained by Serhiy Ostapchuk ().