Business Organization and Coordination in Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa

Brent Hueth (), Maro Ibarburu and James Kliebenstein

Center for Agricultural and Rural Development (CARD) Publications from Center for Agricultural and Rural Development (CARD) at Iowa State University

Abstract: We study business organization and coordination of specialty-market hog production using a comparative analysis of two Iowa pork niche-marketing firms. We describe and analyze each firm's management of five key organizational challenges: planning and logistics, quality assurance, process verification and management of "credence attributes," business structure, and profit sharing. Although each firm is engaged in essentially the same activity, there are substantial differences across the two firms in the way production and marketing are coordinated. These differences are partly explained by the relative size and age of each firm, thus highlighting the importance of organizational evolution in agricultural markets, but are also partly the result of a formal organizational separation between marketing and production activities in one of the firms.

Keywords: Specialty hogs; coordination; contracting; organizational design; niche markets. (search for similar items in EconPapers)
Date: 2005-11
New Economics Papers: this item is included in nep-agr and nep-mkt
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Related works:
Working Paper: Business Organization and Coordination in Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa (2006)
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