AN EXPLORATION OF STUDENT SATISFACTION WITH INTERNSHIP EXPERIENCES IN MARKETING

Pola B. Gupta, David J. Burns and Jaime S. Schiferl

Business Education and Accreditation, 2010, vol. 2, issue 1, 27-37

Abstract: Business internships have become increasingly important and popular in students' learning and career preparation. We conducted a study among eighty-eight business interns to understand the level of satisfaction that marketing students experience from completing internships. Using a factor analysis, this study identified several factors relevant to students' satisfaction with internships. Several hypotheses were proposed linking relevant factors and satisfaction with internships. Students’ satisfaction with their internships was found to be related to nature of the internship experience and the benefits received. Based on the findings of this study, some implications were drawn for the students and universities.

Keywords: Marketing Internships; Student Satisfaction; Internships (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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