MOTIVATING GENERATION X AND Y ON THE JOB AND PREPARING Z

Patrick J. Montana and Francis Petit

Global Journal of Business Research, 2008, vol. 2, issue 2, 139-148

Abstract: The intersection of diverse cultural generations in the workplace has significant managing, marketing and particularly motivating implications for business executives. This study examines the factors that motivate Generations X and Y and those factors that will be affecting Generation Z. Moreover, it shows how these factors have changed over time in comparison with the Baby Boomer Generations.

JEL-codes: M12 (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:ibf:gjbres:v:2:y:2008:i:2:p:139-148

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