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CREATING ORGANIZATIONAL SUSTAINABILITY IN SOCIAL ENTERPRISES: THE USE OF EVIDENCEBASED POSITIONING AND MARKET ORIENTATION

Nadia Shuayto and Paul A. Miklovich

Review of Business and Finance Studies, 2014, vol. 5, issue 2, 109-115

Abstract: Social enterprises represent the evolution of the private sector with the social and public sector. The focus of this paper is to examine social enterprises and the creation of organizational sustainability through the use of the key marketing concepts of positioning and orientation. Evidence-based practices are studied as a means to enhance the effectiveness and impact of the two strategies. A key theme of the paper is the impact of stakeholders on the creation of organizational sustainability.

Keywords: Social Enterprise; Organizational Sustainability; Positioning; Market Orientation; Evidence-based Practices; Legitimacy; Competitiveness (search for similar items in EconPapers)
JEL-codes: M00 Q56 (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (2)

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