The Influence of Corporate Social Responsibility on Employee Commitment: The Mediating Role of Employee Company Identification

Madeeha Zafar and Imran Ali

Asian Social Science, 2016, vol. 12, issue 12, 262

Abstract: Corporate social responsibility (CSR) has become a buzzword in the recent business literature. Many studied have been done to indentify the potential benefits offered by CSR in terms of favorable behaviors of stakeholders including customers, employees and investors as well as improving overall organizational performance. However, the benefits of CSR in shaping favorable employee behavior is less emphasized. The current study uses social identification theory to explain the positive outcomes of CSR towards employee behavior. The findings of the study confirms that participation in corporate social responsible activities have positive higher impact on commitment of employees. Every organization wants committed employees because such employees ensure employer’s success. The study provides useful information regarding the impact of corporate social responsible activities on employee’s behaviors and attitudes.

Date: 2016
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