The New Product Online Evaluation by Expert Based on the Analytic Hierarchy Process Method

Pei Li

Asian Social Science, 2016, vol. 12, issue 8, 265

Abstract: This study analyzed an evaluation method on new product design over the internet. The expert evaluation is an essential part in product producing and consuming chain. The research takes the Tai Huoniao website (http-//www.taihuoniao.com) as a thinking point, which used scoring on product design works. The research uses the analysis hierarchy process method in product evaluation, adding a quantitative analysis on expert-rating. The method also brings an influence on product design works in evaluating online. It is evident that the weight of criterion over the expert evaluation is strongly influenced consumer’s decision-making. By the way of imposing weight on criterion after expert evaluation, it provides an approach for designer to learn more about how can a new product be assessed on computer screen. The weighting on criterion supports the new product design efficiently. The aim of the research is to evaluate the product design criterion in AHP method so as to meet the consumers’ need.

Date: 2016
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