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Consumer switching costs in a market with legal and pirate providers

Wojciech Hardy

No 08/2020, IBS Working Papers from Instytut Badan Strukturalnych

Abstract: Despite a rich literature on switching costs in traditional markets, little has been said on the context of competition between pirate and legal providers. With a sizeable literature on the effects of piracy and its determinants, it is crucial to understand the specific barriers that may prevent consumers from diverting to unauthorised consumption in the first place. Basing on existing switching cost typologies, literature on piracy and new empirical evidence, I provide a first thorough categorisation of different switching costs in a market with legal and pirate providers. I discuss the implications for consumer retention strategies.

Keywords: switching costs; piracy; competition; digital goods; file-sharing (search for similar items in EconPapers)
JEL-codes: D4 L1 M2 (search for similar items in EconPapers)
Pages: 27 pages
Date: 2020-08
New Economics Papers: this item is included in nep-com, nep-ind, nep-ore and nep-pay
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ibt:wpaper:wp082020

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