An Analytical Study of Readers’ Perception and Satisfaction Towards the Leading Newspapers of Nagpur Region

Rashmi Gupta and H V Gokhale

The IUP Journal of Management Research, 2012, vol. XI, issue 3, 7-22

Abstract: This study of the Indian newspaper industry attempts to identify the current satisfaction and perception of the customers with special reference to Nagpur region. The study aims to measure the satisfaction of customers towards the leading newspapers of Nagpur, namely, The Hitavada, Lokmat, Navbharat and Dainik Bhaskar. The sampling technique used is simple random sampling. A comprehensive and structured questionnaire was used to collect the data. The survey brought to light several interesting facts. Among the four newspapers, The Hitavada and Lokmat enjoy high readership as per the survey. This is so because the customers showed high satisfaction level towards these newspapers’ state coverage, supplements and sports coverage.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:icf:icfjmr:v:xi:y:2012:i:3:p:7-22

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