Crisis ?What crisis? Why European companies should double down on AI now

Jacques Bughin, Francis Hintermann and Philippe Roussière

No 2023-059, Working Papers TIMES² from ULB -- Universite Libre de Bruxelles

Abstract: Digitisation has long been central to the efforts of business organisations globally. The resulting efficiencies are undoubtedly crucial as businesses struggle through such adverse circumstances as viruses, wars, and economic headwinds. Now, however, there is ample evidence to show that there is a newer technological card that companies should strongly consider laying on the table.

Keywords: Crisis; European companies; AI (search for similar items in EconPapers)
Pages: 4 p.
Date: 2023-12
New Economics Papers: this item is included in nep-eec and nep-eur
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