IMPACT OF PERSONALITY INFLUENCERS ON PSYCHOLOGICAL PARADIGMS: AN EMPIRICAL-DISCOURSE OF BIG FIVE FRAMEWORK AND IMPULSIVE BUYING BEHAVIOUR

Shakeel Ahmad Sofi () and Shabir Ahmad Najar ()
Additional contact information
Shakeel Ahmad Sofi: Central University of Kashmir (India)
Shabir Ahmad Najar: University of Kashmir (india)

European Research on Management and Business Economics (ERMBE), 2018, vol. 24, issue 2, 71-81

Abstract: The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers. Both exploratory and descriptive designs were employed to study the problem in holistic manner. Based on certain parameters, a sample size of 638 was chosen randomly and the study was conducted through a valid and reliable instrument. After employing Exploratory and Confirmatory Factor Analysis on select consumers under the study, results showed that Personality significantly shapes impulsive buying predispositions. In the current study, some of the select personality attributes comprising of Expressive Propensity, Pleasure Seeking Propensity and Sociableness have been found to have positive effect on impulsiveness while as other factors viz. Emotional Stability, Conscientiousness and Conserving Propensity have negative effect on the impulsive buying tendencies. These findings are paramount both from the perspective of consumer welfare advocates and corporates and could largely support them in their respective endeavours. / 0

Keywords: Personality; Impetuous influence; Impulsive buying; Multi group analysis (search for similar items in EconPapers)
JEL-codes: L67 L68 M00 M30 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.elsevier.es/en-revista-european-researc ... al-S2444883417300645 complete text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:idi:jermbe:v:24:y:2018:i:2:p:71-81

Access Statistics for this article

European Research on Management and Business Economics (ERMBE) is currently edited by Tony Crespo Franco

More articles in European Research on Management and Business Economics (ERMBE) from Academia Europea de Dirección y Economía de la Empresa (AEDEM) European Research on Management and Business Economics, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España. Contact information at EDIRC.
Bibliographic data for series maintained by Tony Crespo Franco ( this e-mail address is bad, please contact ).