Assessing inhibitors to adoption of m-wallet: a BWM approach

Ashwarya Kapoor, Rajiv Sindwani and Manisha Goel

International Journal of Business Excellence, 2024, vol. 32, issue 4, 433-455

Abstract: The purpose of this study is to propose a novel multi-criterion approach for assessment of inhibitors to mobile wallet (m-wallet) adoption among consumers. Nine barriers to m-wallet adoption are explored through systematic review of literature and discussion with expert. A relatively new and efficacious multi criterion decision making approach named best worst method (BWM) has been proposed to prioritise the hindrances in the adoption of m-wallet. Sensitivity analysis has been conducted to inspect the robustness of the study. Analysis revealed risk barrier, usage barrier and value barrier as the top three inhibitors to acceptance of m-wallet. Examination of the literature indicates that this study is among the pioneer studies to prioritise inhibitors to m-wallet acceptance using BWM. Current study provides valuable insights to the managers about the barriers to be focused upon while framing strategies, resulting in increase in the number of m-wallet users. The study will also provide framework for academicians to carry out further research in the field of mobile wallets.

Keywords: mobile wallet; inhibitors; systematic literature review; barriers; best worst method; BWM; prioritisation. (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (2)

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