Acceptance of mobile payments and UPI technology - Indian context

Sruthy S. Pillai, G. Sandhya and G. Rejikumar

International Journal of Business Forecasting and Marketing Intelligence, 2019, vol. 5, issue 3, 371-384

Abstract: The trend shows that more people prefer using the non-cash modes when cash shortage was at its crest even for small transaction. The context paved way for the researchers to examine consumer. We deployed the technology acceptance model (TAM) as the base theoretical framework to investigate into the subject matter. The premise for adopting the technology acceptance model is to measure and analyse the behaviour and attitude of customers towards adopting of mobile payment and UPI technology for transactions. The results suggested that there is a significant positive influence of simplicity and interoperability on the mobile payment adoption, timely contacts and security proved to have a negative influence on the dependent variable. People are more concerned about the security aspects as they believe that their monetary details are not safe while doing online transactions.

Keywords: mobile-payments; unified payments interface; UPI; TAM model. (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.inderscience.com/link.php?id=104049 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbfmi:v:5:y:2019:i:3:p:371-384

Access Statistics for this article

More articles in International Journal of Business Forecasting and Marketing Intelligence from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().