 The relevance of business diplomacy in internationalisation processes: an empirical studyRui Monteiro and Raquel Meneses International Journal of Business and Globalisation, 2015, vol. 15, issue 1, 20-44 Abstract: Globalisation has dramatically changed the landscape of international business and multinational corporations face rising demands concerning the management of the environment in which they operate. Studies in diplomacy have been increasingly related to the specific business practices of international firms, i.e., business/corporate diplomacy. The goal of this study was to assess how useful this type of diplomacy could be as a strategic management mindset in helping firms to overcome the intrinsic challenges of doing business abroad. For this purpose, we carried out a theoretical sampling of eight international Portuguese firms. A framework of analysis was then built and applied, based upon the premise of the literature review. The results showed that the theoretical assumptions were largely confirmed. A new category emerged from the empirical findings - moderators - that affect the scope this form of diplomacy could have, depending on the number of variables related to the firm specific setting and their impact on the foreign environment. Keywords: internationalisation; business diplomacy; corporate diplomacy; international business constraints; globalisation; multinational corporations; MNCs; strategic management; Portugal; moderators. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:15:y:2015:i:1:p:20-44 Access Statistics for this article More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd |
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